Foundational audience work to define the rebrand of ITV
Genre-wide investigations for Local News, Current Affairs, Natural History, Sport and Children’s.
Work with the Digital team on positioning their online cookery brand The Happy Foodie.
Future Gazing and Scenario Planning to inform brand hierarchy and positioning.
Econometric quantitative work and qualitative assessment of the potential for rollout of the non-cabled products.
Audience research to identify the potential for the new music service on the BBC
Prioritising the factors which make US Drama acquisitions successful in the UK.
Major audience research feeding into the Public Value Test for the changes of BBC Three from broadcast to a digital only channel.
Identifying how 6 Music can develop through segmenting their audience, making it come alive and prioritizing content areas to develop.
Pre-launch work on the potential for the new TV channel and development on the ITV3 audience.
Major segmentation and various qualitative and brand follow-ups to understand the brands, the audiences and future development.
Work with the digital team to develop an evidence base for new propositions for their radio brands.
Developing an evidence base to inform digital training of ad agency staff on social media.
What should ITV be doing to support its main advertising revenue stream with commercial activity with the audience?
Major study to help define the ambitions of the BBC's main four TV networks.
Creating a film and Top 10 list of reasons why print still matters.
Identifying how the audience shift in consumption across screens will impact on broadcasters and content production.
Qualitative and quantitative brand work to understand optimal brand packaging.
Helping to define the public purpose remit of the BBC’s international news operation.
Initial and follow up work for commercial digital radio and the BBC on their marketing character and campaign.