What makes us different?
Specialists in our industries and their audiences
Each of us has worked for the biggest and smartest companies in broadcasting, digital, print, music, film and communications for over 16 years.
Advice not feedback
We’ve helped media businesses create new products, monetize digital operations and segment audiences. We’ve helped inspire digital brands, develop TV channels’ ambitions and price products optimally.
Change doesn’t come via desk-breaking Powerpoint documents – we always work in collaboration with clients to make sure that research makes a real difference to their business.
Pointy headed and creative
We’re not (just) research nerds; our experience spans the spectrum from strategy & policy to brand, NPD and content production. We’re as happy talking to researchers, creatives, marketers, strategists or economists.
Nigel began his career as a journalist at The Times and after stints as a film consultant and an editor in the first flowering of dotcommery, joined the media strategy and research consultancy Human Capital (later part of Ingenious Consulting) where he led the Research & Development division for seven years. He set up PAPA with Annabel in 2010. He’s as happy advising boards on audience strategy as talking to groups in front rooms around the country and has over a decade experience in qual, quant, brand, strategy and NPD. Back in the mists of time he got a Law degree from Oxford and has an MBA from Imperial.
Rachel discovered a passion for understanding audiences and what drives their decisions, when she stumbled out of an Oxford maths degree and fell into a Strategy role at the BBC in the late 90s. In the subsequent 16 years she has held senior roles in consumer strategy and insight, both on the agency side (Head of Quant at Human Capital for 3 years), and in-house (Director of Research & Insight at ITV, UK Research Director at Discovery, freelance at NBC and a brief stint in the civil service). Rachel works across discipline, with a consistent eye on finding genuine insights which get to the heart of tangible business problems.
Annabel Price began her career with Strategy Consultancy Human Capital after a degree in Music from Cambridge. She soon discovered that a misspent youth watching a lot of TV gave her an edge in researching programme content! After 5 years at Human Capital, stints at Conway Smith Rose and Spinach, Annabel started Savant Research specialising in content research and programme strategy for broadcasters. Annabel’s passion remains anchored in the creative development of good content, offering the consumer perspective as a source of inspiration and point of reference for the black art of making good programmes.